Ken Morley III

From the Canoe to the Conference Room: Meet the CEO

Most people know me as the current CEO of Morley Athletic Supply Co Inc and I'm happy to have so many loyal customers that have gotten to know me as I've built relationships with them.  It's my favorite part about running this business.  I'm not a CEO that hides

behind his office door.  I pick up the phone all day because working directly with our customers is what makes it worth doing.  You can't lead your team from behind a closed door.

I am a true outdoorsman at heart. Whether I’m casting a line fishing, breathing in the salt air at the ocean, or exploring the woods, I’m happiest when nature is involved. When the sun goes down, I trade the hiking boots for an apron—I love cooking almost as much as I love eating.

But my favorite adventure? That would be raising my family.

The Wolfgang Factor

Of course, no adventure is complete without a trusty sidekick. Mine just happens to be a Miniature Schnauzer named Wolfgang. He’s got a big personality for a small guy and keeps me on my toes (and often steals the spotlight).  He's got his own bed down here at the office and comes in at least once a week to do his rounds around the warehouse and get some treats.  

A Legacy of Sport and Service

Fourth-Generation Owner and CEO of Morley Athletic.  I started working in this family 

business over three decades ago, learning the ropes and understanding exactly what our customers need.  My father didn't believe in silver spoons he was more of a  "Spare the rod and spoil the child" type of guy.  As a kid that was a tough way to learn but looking back at it I'm grateful to have had a father that was a tough leader.  Today, I am incredibly proud to say that the legacy continues. My daughter, Aurora, is now working alongside me in the company, bringing fresh energy to the tradition we’ve built, further expanding our capabilities in an ever changing business landscape and keeping me on my toes.

Why We Do It

At Morley Athletic, we keep it simple but effective. We pride ourselves on three things:

  • Professional Customer Service: We actually pick up the phone and help you.
  • Great Prices: Because running a program shouldn't break the bank.
  • The "One-Stop Shop" Experience: From bleachers to inflating needles, we offer our accounts absolutely every piece of athletic supply and equipment they need to run their programs.

Whether you need to outfit a varsity team or just want to swap fishing stories, I’m here!

President & CEO, Morley Athletic Supply Co. Inc.

Ken Morley III is the President and CEO of Morley Athletic Supply Co. Inc., a historic, family-owned institutional sporting goods distributor based in Amsterdam, New York. Representing the fourth generation of family leadership, Ken steers the company that has been a staple in the athletic equipment industry since its founding in 1931.

Professional Leadership & Vision Ken took the helm following the tenure of his father, the late K. Richard Morley Jr. (who incorporated the business in 1982). Under Ken's leadership, the company has successfully bridged its 90+ year legacy with modern commerce, maintaining a robust online presence through MorleyAthletic.com. He oversees the distribution of thousands of products—ranging from scoreboard systems to PE equipment—to schools, universities, and government agencies across the United States.

Known for a hands-on management style, Ken is frequently recognized in customer testimonials for his personal involvement in ensuring client satisfaction. He actively contributes to the industry's knowledge base, having authored articles on equipment procurement and maintenance for publications like Christian School Products, where he advocates for quality over "lowest bid" economics to ensure student safety and product longevity.

Key Highlights

  • Role: Leads operations, strategy, and digital sales for one of America's oldest surviving sporting goods dealers.
  • Legacy: Continues a family tradition that has survived the Great Depression and multiple economic shifts, now welcoming the fifth generation of the Morley family.
  • Philosophy: Emphasizes personalized customer service ("You rock, Ken!" is a common refrain in client feedback) and educating athletic directors on the long-term value of equipment investment.
  • Personal Ken resides in the greater Amsterdam, NY area. He is a dedicated member of the local community, continuing the civic-minded tradition established by his father and grandfather.